For ages, women like our moms have rinsed with beer as home-brewed remedy for strong, shiny, healthy hair. Of course, our first question (and probably yours) was,“Why beer?” In the brewing process, malted barley releases B vitamins and proteins that nourish and condition hair, while hops flowers express their anti-oxidant rich essential oils to fight “hair” pollution. The result? BEER HAIR! Now we’ve taken beer hair “from saloon to salon!” Awesome smelling, with a clean ingredient list.
Already sold in Sprouts, Whole Foods, and CVS nationwide, Broo was looking for additional buzz and media to drive additional new consumers into it's locations for sales. BRoo came to TLK Fusion looking specifically for organic advertising opportunities.
With many editors in our rolodex through the publishing sector, TLK Fusion created a pitch that would allow beauty editors to explore and become familir with the brand. After much negotiation TLK Fusion secured the 'blow in' insert in Healthy Living Magazine.
TLK Fusion with it's key relationships with editors was able to secure the advertising with no additional charge to Broo Shampoo saving them an expense of $10,000 in added fees. With readership over 1 million annually this allowed them the organic opportunity for additional eyes to the brand and furthered national notoriety.