Ballasox is a product line of Corso Como. They provide beautifully crafted shoes that exhibit fresh innovations in style, impeccable detail, and luxurious comfort. Corso Como's Ballasox line, takes the flat to a new level of blissful comfort and usability. Each pair comes with it's own carrying pouch abd iconic style.
As a new and innovative product, Ballasox wanted to expand their outreach and develop a more targeted audience. With fewer than 10 followers on Facebook, Ballasox needed Influencers to drive traffic to their social media platforms and retail site to drive a positive impact on sales.
TLK Fusion assembled a targeted campaign that focused on creating engagement and outreach using the power of brand segmented bloggers and multiple social media influencers to spread awareness and garner new fans on Facebook
From TLK Fusion's efforts, Ballasox saw an increase in fan base growth over 100% per month for a period of six months. They additionally saw an increase in traffic to their website by 60% month over month. This traffic then converted into sales on their retail site. Facebook fans grew to over 66,000.