Dermablend Pro is created by an American dermatologist, Dermablend has been recognized as the expert in camouﬂage cosmetics since 1981. Today, Dermablend is the #1 dermatologist recommended camouﬂage brand with formulas that go beyond coverage to camouﬂage. Whatever your coverage need, camouﬂage it ﬂawlessly with Dermablend Professional.
Dermablend approached TLK Fusion wanting to spread the word about Dermablend professional products and their captivating capabilities. Dermablend wanted TLK Fusion’s reputable celebrities and inﬂuencers to be exposed to their brand and in return Dermablend wanted to share their “Camo Confessions” to their viewers as testimonials.
The TLK Fusion Team determined which top inﬂuencers and celebrities would have the most practical, seamless, and fruitful alignment with Dermablend. TLK Fusion then secured testimonials in the form of specialized social media post and professional video testimonials to be strategically launched to over 45K Dermablend fans and followers, as well as millions of the talent’s loyal followers.
Over the duration of the campaign Dermablend saw a signiﬁcant increase of 5% in followers and countless sales from traﬃc driven to the website from both YouTube and Instagram. The secured photos and videos will continue to be a testament to the quality of Dermablend products. The Celebrities and Inﬂuencers utilized for this campaign became active users of the full line of Dermablend products personally as well as in their professional lives in front of the cameras. Their following totals over 10 million with an average engagement of 5% on Instagram and 10% on YouTube.