Famous Cupcakes, known for the delicious and visually appealing cupcakes. Famous Cupcakes established themselves as a leader in the Los Angeles area pastries category. Having only one location out of Beverly Hills was not enough in order to achieve the goals the owner had for Famous.
Competing against LA veteran, Sprinkles, was the #1 objective. Famous Cupcakes knew it had to hit the market with a bang. They wanted to cause waves not just within the pastries genre, but in mainstream outreach as well.
TLK Fusion aligned and negotiated a full family endorsement deal with Famous Cupcakes and the Kardashian Family. TLK Fusion made sure all necessary elements for a successful campaign were implemented into the deal. This included a full professional photoshoot for marketing purposes as well as consistent press coverage.
TLK Fusion monitored and facilitated the relationship and organized a full scale Launch Party to generate wide-spread exposure announcing the Launch of the partnership. Famous Cupcakes started selling out of cupcakes by 2:00pm daily. This resulted in Famous opening up a second location in North Hollywood, CA in order to meet the demand. Sales increased monthly throughout the campaign by increments of 15% and the partnership was also ﬁlmed and exposed through the family’s reality show to over 4 million viewers weekly. This also drew in tourists visiting Los Angeles from all over the world in just to get a cupcake.