Gucci is known around the world as one of the most notable premium lifestyle brands that spans the fashion, accessories, and home goods industry. Gucci currently has a brand value of over 12 Billion dollars.
Gucci approached TLK Fusion with a need to help ex-pand their digital and social presence. Gucci understood that they knew how to create great product and make a lasting impression but needed expertise on keeping up with the changing times.
TLK Fusion put together a digital strategy that included the integration of celebrities with large social following, social inﬂuencers, along with integration of these individuals on major award shows including the American Music Awards, Billboard awards, and Golden Globes. All in partnership with Dick Clark Productions, a TLK partner.
Engagement was signiﬁcantly boosted and followers increased by 800% over 6 months. In addition, TLK Fusion aligned Gucci with over 35 celebrities and inﬂuencers that helped drive over 70 million impressions just through the social following and another 40 million impressions from the strategic alignment with the various award shows. As a result, Gucci's sales increased by 11% after 6 months.