Gucci

 TLK Fusion - Gucci

TLK Fusion - Gucci

Gucci is known around the world as one of the most notable premium lifestyle brands that spans the fashion, accessories, and home goods industry. Gucci currently has a brand value of over 12 Billion dollars.

Our Challenge

Gucci approached TLK Fusion with a need to help ex-pand their digital and social presence. Gucci understood that they knew how to create great product and make a lasting impression but needed expertise on keeping up with the changing times.

Our Solution

TLK Fusion put together a digital strategy that included the integration of celebrities with large social following, social influencers, along with integration of these individuals on major award shows including the American Music Awards, Billboard awards, and Golden Globes. All in partnership with Dick Clark Productions, a TLK partner.

The Results

Engagement was significantly boosted and followers increased by 800% over 6 months. In addition, TLK Fusion aligned Gucci with over 35 celebrities and influencers that helped drive over 70 million impressions just through the social following and another 40 million impressions from the strategic alignment with the various award shows. As a result, Gucci's sales increased by 11% after 6 months.

 Gucci Luxury Products

Gucci Luxury Products