Wood Underwear wants to get every man into a great pair of underwear that he can feel and look fabulous in, and feel great about the price as well. Underwear is an afterthought for many men, or you never think about it at all. You should. The clothes you wear will feel that much better if you have the right underwear. and, whoever has to look at you in them will thank you too.
Wood Underwear approached dTLK FUsion as they were in need of world-wide exposure for it's Men's Boxer line. They were looking for a campiagn that had a braoder appeal to the male audience and bring the brand awareness to the forefront.
TLK Fusion created a strategic campaign that aligned boxing superstar, Brandon "Bam Bam" Rios with Wood Underwear to garner national exposure during one of Pay-Per-View highest rated events that would garner over 100 million views world-wide.
With global exposure and the alignement with "Bam Bam", Wood Underwear saw a direct notoriety with the targeted male demo. Wood also saw a direct increase in web sales as well as traffic into locations that carried the brand through this demo-targeted campaign and alignement.